Porchia Marie

Marketing And Brand Strategy

In this lecture, students will learn the tricks and trade of marketing and brand strategy with Porchia Marie, the founder and CEO of The P.M. Firm and Dope People Meet.

Marketing a brand involves a lot of behind-the-scenes work, but Porchia shares her tips and tricks for building a good foundation for a brand and improving an existing brand. These lessons cover the many ways students can research their audiences in various phases.

These phases go over how students can research analytics, from observing their website traffic, sales records, and social media metrics as well as researching hashtags, tagged locations, commenters, and direct messages. One of the most important elements of building a brand is to understand the audience that is using its services or buying its products. Porchia shares the variety of ways data can be gathered and how it can be analyzed to better understand trends and patterns in audience behavior.

Students will also learn how to improve their content engagement by asking themselves questions about their brand in order to better understand their audiences. Porchia will go over the importance of social media bios and what elements create a lasting impact on people who come across your page. And lastly, students will learn the best marketing tools they can use for their brand, including apps for email automation management, photo and video editing, team collaboration, and marketing material designs.

Marketing And Brand Strategy (Course Trailer)

Introduction: Meet Your Substitute Teacher, Porchia Marie

Porchia Marie, the founder and CEO of The P.M. Firm and Dope People Meet. Marketing a brand involves a lot of behind-the-scenes work, but Porchia shares her tips and tricks for building a good foundation for a brand and improving an existing brand. These lessons cover the many ways students can research their audiences in various phases.

Module 1 – Scouting Your Potential Audience

In this module, you’ll learn how to identify your potential audience, which Porchia divides into five pillars: analytics, hashtags, tagged photos, locations, and comments/DMs. By delving into these aspects, you’ll gather valuable information and identify relevant content and trends for your next campaign. Porchia believes that honing in on audience behavior, engagement, and interests will enable you to tailor your content effectively and make informed decisions in reaching your target audience.

Module 2 – Content Engagement

In this module, Porchia breaks down the four crucial questions to ask yourself about your brand. Porchia's questions emphasize the importance to evoke creativity and empowerment in your audience's creative space, encouraging you to break free from rules and comparisons on social media, and emphasizing self-improvement and self-competition. This module underscores the significance of staying true to oneself, focusing on personal growth, and creating content with a lasting impact.

Module 3 – Structuring Your Social Media Bio

In this module, you will explore the science behind crafting a compelling social media bio that showcases your unique strengths and preferences in a concise and professional manner. Porchia delves into the essential elements every bio should include, highlighting the impact of a well-structured bio in building immediate trust with your audience and providing you control over communication channels. By understanding the art of developing an engaging bio, you can present yourself or your business effectively, making a lasting impression and facilitating meaningful connections with your target audience.

Module 4 – Best Marketing Apps to Use

In this module, Porchia shares valuable insights about five apps she employs to enhance organization and creativity within her marketing campaigns. With a focus on improving efficiency and creativity, each app covers a range of functions, including email marketing automation, seamless project collaboration, powerful video and photo editing, visual storytelling, and versatile template creation. By incorporating these apps into her brand management, Porchia demonstrates how technology can be harnessed to elevate productivity and deliver impactful content to your target audience.